Oracle Press Release
Oracle® Retail Applications Help Communications Service Providers Manage Customer-Centric and Profitable Retail Stores

Mobile World Congress, Barcelona, Spain – February 15, 2010
News Facts

Oracle® Retail applications are helping communications service providers (CSPs) improve in-store experiences for customers, grow revenue and reduce the cost of their operations.
Oracle’s integrated solution enables CSPs to improve customer management and product availability, reduce stockholding and better understand demand. Improvements in operational control and in-store experience can help to improve revenue growth and operating margins.
The Oracle solution includes Oracle Retail Point-of-Service, Oracle Retail Back Office, Oracle Retail Central Office and Oracle Retail Store Inventory Management. Integrations with Oracle’s Siebel CRM, Oracle Enterprise Service Bus and Oracle BPEL Process Manager offer increased functionality.
Leading retailers worldwide, including Tesco, Metro, Teknosa and El Corte Ingles, use Oracle Retail software to help maximize flexibility and profitability. Twenty of the 20 top global retailers run Oracle.
Communications industry customers, such as Digico and Phones4U, are implementing the Oracle Retail applications to manage phone point-of-service and in-store operations.
Delivering integrated systems and streamlined workflows to reduce in-store wait and transaction times, Oracle helps CSPs deliver superior customer experiences. CSPs can also unify data across service silos (Web, call center, in-store) to deliver consistent experiences including support for transactions started in one channel and completed in another. Further, the system supports mobile point-of-service devices to increase customer service capacity when needed.
CSPs can also increase transaction values because the Oracle system intelligently suggests add-on purchases, such as headsets and chargers, and encourages up-selling and cross-selling. In addition, company-wide inventory visibility enables sales consultants to complete a sale even when items are out of stock in a store.
The solution enables CSPs to optimize inventory management, reduce shrinkage and use real-time sales and stock information to improve supply-chain decision making. This can help decrease out of stocks, overstocks and product obsolescence.
Further, the integrated, scalable solution helps CSPs reduce total cost of ownership and employee training costs, while enabling them to accelerate the addition of new stores in different countries.
Supporting Quotes

“Oracle’s cross-industry, expertise spanning point-of-service, inventory management and CRM, is based on retail best practices while addressing the specific needs of communications service providers. With Oracle, communications service providers can optimize inventory and improve customer service to maximize profitability,” said Dan Ford, vice president of product marketing, Oracle Communications.
“As wireless services and devices increase in popularity and sophistication, more communications service providers are opening their own phone stores, which pose new operational challenges. Communications providers require a complete solution that tailors retail best practices to the communications industry in order to improve overall efficiency, customer service and competitive advantage,” said Mark H. Mortensen, senior analyst, Analysys Mason.

Supporting Resources

Oracle in Communications
Oracle in Retail
Oracle Communications on YouTube
Oracle Communications on Delicious
Oracle Communications on Facebook
Oracle Communications on Twitter
Oracle Communications on LinkedIn
About Oracle Communications

Only Oracle’s software and systems span the communications industry technology landscape — from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices.Oracle helps 100 of the world's top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visithttp://www.oracle.com/communications

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organisations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimisation as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) provides the most complete, open, and integrated business software and hardware systems in the world. For more information about Oracle, visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info


Caroline Yu
Oracle
+1.650.506.8920
caroline.yu@oracle.com

Janice Hazen
O'Keeffe and Company
+1.770.938.4753
jhazen@okco.com












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